Jason Fung will head up APF Wealth Management, a financial planning and wealth management service designed to assist people in planning and implementing their goals relating to insurance, superannuation, cash-flow budgeting, investments, tax and retirement.

Mr Fung steps into the new role after working as a financial planner for ANZ, and has also held roles at FBI Group and 360 Degree Wealth Services.

APF chief executive Nathan Swain said its new wealth management arm is an expansion of the group's core activity and diversified income stream, but its ultimate purpose is to deliver compliance.

"With Jason's risk insurance focus, our customers can have total confidence that brokers are committed to responsible lending," he said.

Mr Fung said that after working in boutique firms and large corporate entities, he was looking for one that was "just right", which was how APF presented.

"I believe the APF model of teaming up with the business of real estate as well as accountants, mortgage brokers and legal entities is a better approach, because it's all-encompassing and allows for a client's every and ongoing financial need to be addressed," he said.

"I'm also in favour of the RE/MAX and APF business culture, which cultivates entrepreneurship."

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